Your autoresponder can be a useful tool or a thorn in your customers' sides. Use these tips for optimizing autoresponders in order to make them useful tools for your online business:
1. Send newsletters. A full-featured autoresponder can be used for sending out newsletters on a schedule. Recipients simply sign up to receive e-mail and the autoresponder uses the settings you give it in conjunction with the recipient information to determine when and what e-mail to send to the recipients. You can even program the autoresponder to send semi-customized versions of the newsletter to each recipient.
2. Update your affiliates. If you run an affiliate program for your business, an autoresponder is an excellent way to keep affiliates updated about your latest promotions and to provide them with sales support. You can also provide regular educational information about the products they're selling for you.
3. Update your advertisers. If you sell advertising space, an autoresponder is an excellent way to keep potential advertisers up to date on your latest offerings. They can send you a quick e-mail whenever they want to know what's available and get a near-instant response about their current advertising options with your site, podcast, blog, or newsletter.
4. Send product or service reviews. Your autoresponder can be programmed to send out reports upon request or as followups. Creating reviews is an excellent way to grab attention and get people coming back to you for information.
5. Create e-courses. You can create entire e-course materials or a small series of how-to articles that can be subscribed to through your autoresponder. You simply put all of the course material into your autoresponder database and then have it sent out at set intervals. You can use these courses to talk about the value of other products you offer to serve the needs of the student.
6. Give out product information. Autoresponders are an excellent means of distributing product information. How-to tips guides are a particularly good use of autoresponders. You can distribute news about the latest features of a product or similar products that may be used with that product to bring out greater benefits.
7. Offer free samples. Whether you're selling software, e-books, e-courses, or site memberships, you can give customers a taste of what they'll get when they buy from you by offering free samples via autoresponder. These offerings are also an excellent way of getting people to opt-in to your mailing lists.
8. Refer customers to sites offering freebies. This is an opportunity to actually get potential customers to your website or to refer them for affiliate sales. It is also an opportunity to get them to opt to receive e-mail from yet another list of interest.
9. Announce new products. You can allow customers to opt-in to your announcement list for new products and new product updates. This will not only keep them informed about your new products but help build suspense about these products.
10. Announce new site content. You can inform regular site visitors of the availability of any new content added to your site through your autoresponder.
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