Depending on who you talk to, you'll hear different things about email marketing. Some marketers will say that it's completely unnecessary, and will distract you from what's most important. Other marketers will say that it's the single most important thing you can do, so jump on it right now!
Even though there is some merit to each side, for the most part you can't go wrong with learning this form of marketing. If you can build an email list of interested people in your niche, you have almost instant traffic to any type of offer you want.
The real trick about email marketing is learning how to get the most out of this traffic!
For example, there are some marketers who can make 6 figures a year with a small list of roughly 1,000 people. If you think about it that's only $100 from each person on their list, which can definitely happen if you have great relationships with those people.
On the other hand, you might have a list of 10,000 people and not make that kind of money in a year! That's because if you do a horrible job of building relationships, people won't want to buy your product.
You see just like any other type of business, marketing is about trust. You need customers that trust what you're doing and the products you're promoting. If you aren't able to show that you have some quality stuff to say or sell, then you won't make much money.
Another thing about email marketing that many people don't realize is the importance of testing new things. The world revolves around innovation, many times it is the most innovative company that wins a war.
Internet marketing, whether with emails or other forms of traffic, is the exact same way!
One example of something you should test is different email subject lines. If you send an email to your list of 1,000 people and it only has one subject line, you can't compare it to anything.
Instead, it's better to do a split test and send one subject line to 500 people and a different one to another 500 people. This will allow you to see a difference in open rates, and you can decide which title worked much better.
This is a simple thing to learn about email marketing but if you truly embrace and practice it, you'll make a LOT more money!
Something else to consider is using an autoresponder versus broadcasting emails. The advantage of using an autoresponder is that once it's set up, you don't have to do anything else! All you have to do is drive traffic to your website so people sign up for your list.
If you are doing broadcasts, you have to keep writing new emails to send to your list. The advantage is that if you use them correctly you will probably have a more responsive email list.
The trick with this is to simply test. You will probably find that some niches such as the internet marketing niche will be more responsive to broadcasts, but others such as weight loss may be fine with an autoresponder.
So there you have it! Those Some of the basics about email marketing, now get out there and start testing!
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