If you are contemplating signing up to an autoresponder service or have already done so, then it will serve you wisely to take the time to sit through the tutorials and read instructions provided before you start to use the service, even before you load the first word of your first message.
Failing to learn how to use the service of an autoresponder properly will lead to many mistakes on your part, the unfortunate thing is, that many of your customers and potential customers will also see your mistakes as well, instantly making you look unprofessional in their eyes.
Once you have completed the sign up process, you must instantly load in one email address straight away into the mailing list - your own email address. This will allow you to receive your emails ahead of your customers so you can edit and make last minute adjustments it. If there is an instruction booklet in the form of a download or an online guide, make sure you read every word of it and really learn how to use the features integrated with an autoresponder.
Now that you have set up the autoresponder and put your own email address into the address book first, start to work with it and start sending messages to your own address until you know the service back to front and what you can do with it and why you can do it. This will in fact take a little time, but after a few hours or so you will get into the swing of things and pretty much have the whole process sized up and will be able to set up your email campaigns a lot quicker in future.
Taking the time at the beginning, actually learning the system inside out will not only save you a lot of time in the future, it can also help you to track and tweak your email marketing campaigns, allowing you to monitor results and see what works best, allowing you to increase your responses.
Email marketing is without doubt the most effective method of marketing online, it allows you through time to create rapport with people and to build the know, like and trust element that is crucial in any sales relationship. With an autoresponder you can personalize your messages to the individual helping you to create rapport straight away. The thing I personally love about using an autoresponder within my own business is that it does most of the heavy lifting for me, making sending a message to clients and contact a breeze and less time consuming than in the past, which is only a good thing.
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