Are you serious about the effectiveness of your MLM marketing?
If you want your business to succeed you'd better be.
Of course these days, email marketing is a huge part of everyone's MLM business. But many people LACK in their effectiveness to get people to do what they want them to do.
How to Make Your Email Marketing More Effective for Your MLM Marketing
So let's first ask the question...
What are you looking for when you send your list of prospects an email? You are sending them emails right? (If not now would be a good time to start). OK but let's assume that you are...
What is it that you want to happen because of these emails? Are you looking for a response of some sort? You should be! You should be looking for people to respond by either calling you, emailing you, or joining you.
But you have to know this GOING IN. That's lesson #1 when it comes to email marketing.
Lesson #1: Have an END Goal in Mind with Each and Every Email... and KNOW EXACTLY what that goal is.
So this means that you have to decide right off the bat what you want these people who read your emails to do.
Lesson #2: Don't Confuse People About What You Want Them to Do
This means that throughout your email, you want to make sure that you're always leading your prospects to do what you want them to do. If you want them to call you so that you can close them on the phone, then give them no other choice but to call you. Don't say email or call. Don't say call if you want to join.
Give them a reason to call. Give them a bonus if they call. Offer them something special for calling. Leave an open ended story and tell them that you'll only tell the end of the story to those that call you. You get the idea.
And you can do the same thing with whatever request that you have.
You want someone to email you? Then give them all the same important reasons to email you. Want them to join your business. Give them a reason to do it now and don't confuse them. Make joining their only option in that email.
Lesson #3: Give Your Prospects Plenty of Opportunity
So many people mess up with their email and MLM marketing because they don't add enough requests for a response. Nor do they actually tell the person what to do. Your prospects want direction, so nine out of ten times, a link that says "click here" will get clicked on a lot more than one that doesn't say EXACTLY what to do.
Also add the link or the request "call now", "email me now", "reply right now to this email" often within the email. Usually 3 times is good...spread once in the beginning of the email, once in the middle, and once at the bottom (preferably in the P.S.)
Alright so there you go, do these things with your emails and watch the effectiveness of your MLM marketing explode.
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